Opposition Response Bot Template

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

1. [Candidate First Name] is focused on the issues that matter to [District or State] families, not political attacks. Here's what sets [Candidate First Name] apart: - [Key Differentiator #1] - [Key Differentiator #2] - [Key Differentiator #3]
2. Want to learn more about [Candidate First Name]'s record?
   • View accomplishments
   • Compare on issues
   • Ask about a specific issue
3. See [Candidate First Name]'s full record and accomplishments: [Accomplishments Page URL]
4. See how [Candidate First Name] compares on the issues: [Issues Comparison URL]
5. I understand there's a lot of information out there. If you have specific policy questions, I'm happy to help clarify [Candidate First Name]'s positions. What issue matters most to you?
   • Economy
   • Healthcare
   • Education
   • Public Safety
   • Other
6. What issue would you like to know about? The visitor types a reply.
7. You can read [Candidate First Name]'s detailed position on this and other issues here: [Campaign Website URL]
8. The visitor is saved as a lead, tagged:
   • opposition_inquiry
9. Is there anything else I can help with?
   • Learn more about [Candidate First Name]
   • I'm all set
10. Thanks for taking the time to learn about [Candidate Full Name]'s campaign. Visit [Campaign Website URL] anytime for more information.

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: opposition_inquiry. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for political campaigns.

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• Campaign FAQ HandlerAnswer common questions about election dates, voting, yard signs, and more.