For real estate

The AI real estate chatbot that captures the buyer at 11pm.

Q: Can the bot pull listings from my MLS feed?

No. Alma handles the conversation: it records what the buyer wants, qualifies the lead, and passes it on. It does not display listings. Instead, it asks the right questions about the kind of listings the buyer is looking for and passes the answers to your IDX, CRM, or listing-alert system through Zapier or, on the Agency plan and up, a webhook.

Q: Will it work on my IDX site?

Yes. The website widget is a short JavaScript snippet that you paste into your site. It works on any site that lets you add a script tag, which covers most IDX providers (iHomeFinder, Showcase IDX, Real Geeks), every Squarespace and WordPress site, and most custom-built sites.

Q: How does it handle pre-approval questions?

The Buyer Lead Qualification template asks whether the buyer is pre-approved, talking to a lender, or has not started yet. If you want to verify pre-approval, send that part of the flow to your loan officer through Zapier. Alma records the answer, and the loan officer follows up.

Q: Can I have different bots for buyer-side and seller-side?

Yes, on the Growth tier ($79/mo) and above. Growth includes 5 active bots, and Agency includes 20. Most teams run one Buyer Lead Qualification flow, one Seller Lead Qualification flow, one Open House flow, and a single-listing version for their most popular listing pages.

Q: What about RESPA and fair-housing compliance?

The bot asks only the questions you set up. Alma does not add compliance with RESPA (the federal Real Estate Settlement Procedures Act) or fair-housing rules; the wording of your questions determines that. Review the Buyer and Seller Qualifier flows with your broker before publishing, especially questions about steering, lender referrals, and protected-class language. Your broker's legal review is part of the setup process.

Q: Does it integrate with Follow Up Boss, kvCORE, or Sierra Interactive?

Yes, through Zapier, or through standard webhooks on the Agency plan and up. Every Alma lead can be sent with the full profile, which Zapier or Make passes into your CRM. CoreCNX is the suite's own CRM if you want a single contact timeline.

Q: Does the widget slow my site down, and does it work on phones?

It loads separately from the rest of the page (asynchronously), so the page appears first and the chat loads after it. On phones it stays a small bubble in the corner until someone taps it, which matters because most late-night listing visits come from phones. You also choose which pages it appears on, so you can show it across the whole site or only on IDX search and single-listing pages, where buyers are most serious.

Q: Can I set up Alma for each of my brokerage's agents?

Yes, on the Agency tier ($199/mo). It includes sub-account workspaces, which our team turns on when the account is set up, and API access (a way for developers to connect other software), so a brokerage can give each agent or team a separate workspace, with the broker as the main account holder. The Agency tier includes 20 active bots, 50,000 subscribers, and 100,000 messages. The widget shows a small "Powered by Alma" line on every plan. Contact us about removing Alma branding.

Alma handles buyer and seller conversations, listing alerts, open-house RSVPs, and rental inquiries. It is a friendly chatbot on your IDX site (a website that displays MLS listings), brokerage page, or single-listing page. It asks the right questions while you are at dinner, in a showing, or asleep. Each lead arrives complete, with name, phone, neighborhoods, budget, timeline, and financing.

Start free trial → Ask Alma

Coastal Realty (example): 412 leads / mo
Completion: 68% done
Avg. messages: 11 / convo

WIDGET · MARISOL VEGA, FOX VALLEY HOMES

The Alma chat widget open on a realtor's website. A buyer has asked about homes around $450,000 in Oswego with a finished basement, and the bot reports four active listings, two with a full bath downstairs, then asks whether they are working with a lender yet.

Illustrative example · 30 days in

Jordan Reyes built the Coastal Buyer Qualifier in an afternoon.

Coastal Realty Group is a fictional brokerage we use as an example, and its figures are illustrative, not customer results. In the example, Jordan runs it as a small team that works along the San Diego coast. The Coastal Buyer Qualifier runs on the agency's IDX site and asks new visitors what they are looking for: bedrooms, neighborhoods, timeline, and financing. When the conversation ends, the lead is already sorted. By the time Jordan reviews it the next morning, the qualified leads have already received a follow-up text message.

/A · THE EXAMPLE FLOW

A qualifying conversation buyers actually finish.

The Coastal Buyer Qualifier is designed so that visitors who start the chat actually finish it. The average conversation takes eleven messages, and the flow (the series of questions the bot asks) is written to feel like a helpful assistant rather than a form.

412 leads captured in 30 days (illustrative)
A qualifying flow designed to be completed
An average of 11 messages per qualified conversation
Jordan gets a hot-lead email right away for each hot lead
Cold leads stay in the Alma lead inbox for longer-term follow-up

Most recent qualified lead: Maria Santos · score 94
What she wants: Encinitas · $1M to $1.5M · 3 months · pre-approved

The Alma flow builder showing a buyer qualifier flow: buying or selling at the start, then town, then price range, a condition node for whether they have a lender, and a step that tags the lead buyer, Oswego, needs lender.

Lead captured · 11:47pm Tuesday

Name

Maria Santos

Looking in

Encinitas

Budget

$1M to $1.5M

Timeline

3 months

Financing

Pre-approved

Lead score

94 · qualified

By the time Jordan saw the notification at 7am, the series of new-listing text messages had already started. Maria replied the same morning.

Example Alma conversations for real estate

Real estate chatbot flows for buyers, sellers, listings, and open houses

Coastal Realty · Buyer side

Buyer qualifier

Hi! Looking to buy or sell?

Buy. Maybe Encinitas.

Got it. Price range: under $800K, $800K to $1.5M, or $1.5M+?

$1M to $1.5M

Pre-approved with a lender, or still talking to one?

Pre-approved

Perfect. Best number to text new listings as they come up?

Coastal Realty · Listings

Listing alert signup

Want me to text you when new homes hit the market?

Yes

Which neighborhoods? You can pick a few: Encinitas, Cardiff, Leucadia, Carlsbad…

Encinitas + Cardiff

Done. Bedroom count? 2, 3, 4+?

Locked in. First listing alert ships tomorrow morning. Number?

Coastal Realty · Open house

Open-house RSVP

RSVPing for the Sunday open house at 1422 Neptune?

Yes, between 12 and 2

Great. Are you working with an agent already, or open to chat?

No agent yet

Got it. I'll tell Jordan to look out for you. Number for parking + last-minute updates?

Coastal Realty · Seller side

Seller home-value estimator

Curious what your home's worth? Quick five-question estimate.

Sure

Address?

948 Hermes Ave, Encinitas

Bedrooms / baths / sq ft?

3 / 2 / 1,650

Thinking 3 months, 6 months, or just curious?

/B · REAL-ESTATE TEMPLATES

Real estate chatbot templates: 11 buyer & seller flows

Alma includes 145 templates across 15 categories. Real estate is the largest single use case in the library, with 11 buyer, seller, and rental flows in the Qualification category alone, plus a related mortgage pre-qualification flow. Choose the closest one, edit the questions for your neighborhoods and price ranges, and paste the snippet on your site.

Buyer Lead Qualification · the Coastal flow: bedrooms, area, budget, timeline, financing
Seller Lead Qualification · address, motivation, timeline, current mortgage
Instant Home Valuation · a 5-question quick estimate that leads to a comparative market analysis (CMA) request
Open House · time slot, party size, and whether the visitor already has an agent
Real Estate Lead Capture · timeline, budget, and pre-approval status for buyers and sellers
Property Showing Scheduler · property, preferred days, contact preference
Neighborhood Info · answers area questions about schools, comparable sales, and commute
Agent Availability · answers "is anyone available today?" and directs the visitor to an agent
Rental Property · move-in date, lease term, pets, income
Mortgage Pre-Qualification · sends the buyer to your loan officer through Zapier
Real Estate Welcome & Navigator · a friendly general greeting for all visitors

The Alma template library at 145 ready-to-use templates across 15 categories, grouped by job: lead generation, qualification, booking, retargeting and support.

There are 11 real-estate templates in the qualification/ category, plus the mortgage pre-qualification flow in the same category, the general Appointment Scheduler in the booking/ category, and six follow-up flows, such as Cold Lead Reactivation, in the retargeting/ category. Together, that is 19 starter flows you can adapt for an agency.

Where the qualified lead lands

How the real estate chatbot hands off qualified leads

When the conversation ends, you have more than a record that someone visited the site. You have a name, a phone number, the neighborhoods they care about, the price range, the timeline, and whether they have talked to a lender. Alma sends that lead as soon as the conversation is complete, to your inbox, your team, your text message series, or your CRM (your contact management system).

/C · LEAD HANDOFF

Maria Santos arrives as a complete lead.

The Coastal Buyer Qualifier captured Maria's full profile in eleven messages: Encinitas, $1M to $1.5M, a three-month timeline, pre-approved, and a lead score of 94. When the flow ended, a new-lead email and a hot-lead email went to the team address, and at the same time a contact with a timeline entry was created in the brokerage's CRM.

A hot-lead email for hot leads (score > 80)
The lead saved in the Alma lead inbox for the team's daily review
Lead sent to CampaignCNX+ (our companion texting service) for listing-alert text messages
A contact and timeline entry in CoreCNX, the suite's CRM, for the brokerage
Zapier (a service that passes information between apps) or, on the Agency plan and up, a standard webhook (an automatic message Alma sends to another system) into Follow Up Boss, kvCORE, or Sierra Interactive
Score > 80 = qualified · 50 to 80 = warm · < 50 = cold but stored

The Alma leads inbox for a realtor, showing five captured leads tagged by the qualification flow: an Oswego buyer who still needs a lender, a pre-approved buyer wanting a finished basement, a seller requesting a market analysis, a Yorkville buyer on a 30 to 60 day timeline, and a Montgomery seller.

From sign-up to first buyer lead

Set up your real estate chatbot in 30 minutes

Every flow includes the questions a working agent already knows to ask: price range, timeline, financing status, and neighborhoods. Most agents start with the Buyer Lead Qualification and Open House templates. You edit the wording, replace the sample neighborhoods with your ZIP codes, and add the snippet to your IDX site.

/01

Pick a template

Choose Buyer Lead Qualification, Seller Lead Qualification, Real Estate Lead Capture, Open House, or Rental Property, then click "Use this." The flow loads with proven questions.

/02

Edit your neighborhoods

Replace the samples with your areas, price ranges, and agent name. Add or remove steps as needed, and add your office hours, MLS disclaimer, and fair-housing note.

/03

Paste the widget

Add one line of JavaScript code to your IDX site, brokerage page, or Squarespace or WordPress single-listing page. The widget is live as soon as the page reloads.

/04

Receive your leads

Each new lead is emailed to your team, hot leads also send a separate hot-lead email, and the broker gets a CRM contact with timeline entries. Each lead is already qualified before you read it.

Start the trial → Ask Alma

Real-estate FAQ

Real estate chatbot FAQ

Can the bot pull listings from my MLS feed?