— For real estate
Buyer-side. Seller-side. Listing alerts. Open-house RSVPs. Rental inquiries. Alma is the friendly qualifying chatbot that lives on your IDX site, brokerage page, or single-listing landing — asking the right questions while you're at dinner, in a showing, or asleep. The lead arrives finished: name, phone, neighborhoods, budget, timeline, financing.
Built for solo agents, brokerages, and teams. buyer-side seller-side listing alerts open-house RSVP rental inquiry short-term rental
— Coastal Realty Group · 30 days in
Jordan runs Coastal Realty Group — a small team working the San Diego coast. The Coastal Buyer Qualifier sits on the agency's IDX site and asks new visitors what they're looking for: bedrooms, neighborhoods, timeline, financing. By the time the conversation ends, the lead is sorted. By the time Jordan looks at it the next morning, the qualified ones already have a follow-up SMS in flight.
/A — THE FLOW IN PRODUCTION
Most chatbot tools sit at a 35–45% completion rate. The Coastal Buyer Qualifier runs at 68% — which means 7 out of every 10 visitors who start the chat actually finish it. Eleven messages on average. The flow is built to feel like a smart assistant, not a form.
Lead captured · 11:47pm Tuesday
Name
Maria Santos
Looking in
Encinitas
Budget
$1–1.5M
Timeline
3 months
Financing
Pre-approved
Lead score
94 · qualified
By the time Jordan saw the notification at 7am, the new-listing SMS sequence was already running. Maria responded the same morning.
Pick the Buyer Qualifier template, drop in your neighborhoods and price ranges, paste the widget on your IDX site. The first qualified lead can land tonight.
— What an Alma conversation looks like, real-estate edition
Coastal Realty · Buyer side
Coastal Realty · Listings
Coastal Realty · Open house
Coastal Realty · Seller side
/B — REAL-ESTATE TEMPLATES
Alma ships with 161 templates across 17 categories. Real estate is the biggest single use case in the library — 11 dedicated buyer-side, seller-side, and rental flows in the Qualification category alone, plus mortgage and short-term-rental adjacencies. Pick the closest one, edit the questions to your neighborhoods and price ranges, paste the snippet.
11 dedicated real-estate templates in qualification/, plus mortgage flows, open-house scheduling in booking/, and short-term-rental flows from hospitality/ — about 30 starter graphs you can repurpose for an agency.
Most agents are live and capturing buyers inside an hour. The questions are already written by people who run real-estate flows for a living.
— Where the qualified lead lands
By the time the conversation ends, you don't have a "someone visited the site." You have a name, a phone, the neighborhoods they care about, the price band, the timeline, and whether they've talked to a lender. Alma routes that lead the moment the conversation completes — to your inbox, your team, your SMS sequence, or your CRM.
/C — LEAD HANDOFF
The Coastal Buyer Qualifier captured Maria's full profile in eleven messages — Encinitas, $1–1.5M, three-month timeline, pre-approved, score 94. The moment the flow ended, four things fired in parallel: an SMS to Jordan's phone, an email to the team alias, a row in the team Google Sheet, and a contact + timeline event in the brokerage's CRM.
— From sign-up to first buyer lead
Every flow ships with the questions a working agent already knows to ask — price band, timeline, financing status, neighborhoods. The Buyer Qualifier and Listing Alert templates are the starting point. You edit copy, swap the neighborhoods for your zips, drop the snippet on your IDX site.
/01
Buyer Qualifier, Seller Qualifier, Listing Alert, Open-House RSVP, or Rental Inquiry. Click "Use this." The flow loads with proven questions.
/02
Swap in your areas, your price bands, your agent name. Add or remove a step. Drop in your office hours, MLS disclaimer, fair-housing note.
/03
One line of JavaScript on your IDX site, brokerage page, Squarespace, or WordPress single-listing landing. Live the moment the page reloads.
/04
SMS pings on hot leads. Sheet rows for the team. CRM contacts and timeline events for the broker. Done is done — the lead is qualified before you read it.
14-day free trial. No credit card. The Buyer Qualifier template, your neighborhoods, the widget on your IDX page — that's the whole setup.
— Real-estate FAQ
No. Alma is the conversation layer — it captures intent, qualifies the lead, and hands off. It doesn't render listings. What it does well is ask the right questions about the listings the buyer's looking for, and pass that to your IDX, CRM, or listing-alert system via webhook.
Yes. The website widget is a drop-in JavaScript snippet — it works on any site that lets you paste a tag. That covers most IDX providers (iHomeFinder, Showcase IDX, Real Geeks), every Squarespace and WordPress site, and most custom builds.
The Buyer Qualifier asks whether the buyer is pre-approved, talking to a lender, or hasn't started yet. If you want to verify pre-approval, push that branch to your loan officer via Zapier — Alma captures the answer, the loan officer follows up.
Yes — on the Growth tier ($79/mo) and up. Growth includes 5 active bots, Agency includes 20. Most teams run one Buyer Qualifier, one Seller Qualifier, one Listing Alert flow, and a single-listing variant for hot pages.
The bot only asks the questions you configure. Alma doesn't add compliance — your scripts do. Review the Buyer and Seller Qualifier flows with your broker before publishing, especially around steering, lender referrals, and protected-class language. Your broker's legal review is part of the deploy.
Via Zapier and generic webhooks today — every Alma lead can fire a webhook with the full profile, which Zapier or Make routes into your CRM. Native integrations for the major real-estate CRMs are on the roadmap. CoreCNX is the suite-native option if you want a unified contact timeline.
Both channels are in development and pending Meta approval. We don't quote ETAs we don't trust. The flow you build for the website will run on those channels too once they ship — same builder, same templates, more surfaces.
Yes. The Agency tier ($199/mo) includes white-label, sub-account workspaces, and API access — so a brokerage can deploy a branded Alma instance for each agent or team, with the broker as the master account holder. 20 active bots, 50,000 subscribers, 100,000 messages.
— Start free
Sign up, pick the Buyer Qualifier template, drop in your neighborhoods, paste the widget. By the next showing weekend the bot is taking the 11pm DM, asking the three questions that separate a serious buyer from a Zillow tab, and dropping a qualified lead in your inbox while you sleep.