A no-code website chatbot, set up in an afternoon
Alma builds a friendly chatbot that asks your website visitors your qualifying questions. You arrange the questions, called a flow, by drag and drop from one of 145 industry templates, with no developer needed. Each lead (a visitor who leaves contact details) arrives with a name, phone number, what they want and when.
Example Alma conversations with fictional businesses
Real estate · Coastal Realty
Wellness · Mindful Yoga
Home services · Coastal HVAC
Pick a template for your industry, adjust the questions, and add the widget (the chat window on your site). Your first conversation can happen today.
How it works
Pick a template for your industry, adjust the questions, and paste one line of code, called a snippet, onto your site. The chatbot can collect leads within an hour.
/01 · BUILD
You drag questions, branches based on each answer, and actions onto a visual canvas. Actions include sending an email, sending the lead to your CRM (customer records software) or scheduling a callback. No coding is needed.
/02 · DEPLOY
Paste one snippet on any website and the bot is live once you save. You choose the colors, the screen position and the pages where it appears.
/03 · CAPTURE
The chatbot collects each visitor's details and sends you a qualified lead with a name, phone number, what they want and when. You can also send leads to email, to your CRM through Zapier (a service that connects apps), or to CampaignCNX+ for text follow-up.
/A · THE FLOW BUILDER
You build the whole chatbot on this screen: add a question, connect it to the next step, and set when that step runs. Each step can use earlier answers, and the right-hand panel shows its settings as you work. Most owners build their first bot in under 30 minutes.
145 templates · 15 categories
Choose your industry and start with a flow that is already written and proven, then adjust the questions and publish. The templates were built by people who work in those industries (real estate, dental, salons, home services and wellness).
Buyer and seller qualifiers, showing scheduler, mortgage pre-qualification, legal intake.
17 templatesAppointment scheduling, new patient intake, insurance and billing questions.
10 templatesClass booking, free trial pass, spa and salon booking.
12 templatesReservations, menu navigator, private events, gift cards.
11 templatesQuote requests, emergency service, service area check.
10 templatesProgram finder, admissions inquiry, coaching leads.
10 templatesCart recovery, product finder, order tracking, returns.
14 templatesAgency operations, internal operations, political campaigns, professional services, lead generation, follow-up, customer service and booking.
61 templatesThe free trial lasts 14 days and needs no credit card. Pick a template, publish it in 30 minutes, and start receiving leads.
From sign-up to first lead
Most owners have a working chatbot collecting leads in under 30 minutes. Pick a template, change the wording to suit your business, and paste the snippet onto your site.
/01
Browse by industry, find a template close to what you do, and click "Use this." Your bot opens with a set of proven questions.
/02
Change the wording, add or remove steps, and enter your hours, location and services. This takes 20 minutes at most.
/03
Add one line of JavaScript to your website. The bot is live as soon as the page reloads. It works on WordPress, Squarespace, Wix, Shopify, or plain HTML.
/04
You get an email notification when a visitor finishes a conversation. The lead arrives qualified: name, phone, intent and timing.
Who uses Alma
Alma serves small businesses and political campaigns equally. Owners run a chatbot on their own website, and campaigns use it for volunteer recruitment, donor intake, event RSVPs and voter outreach.
Alma suits a real estate agent working one neighborhood, a four-chair salon owner who cannot answer the phone mid-haircut, a restaurant fielding reservation questions at 11pm, or a studio signing up intro-pass customers. It holds the conversation while you serve the customer in front of you.
Campaigns and advocacy groups use Alma to respond to motivated visitors at 9pm: supporters who want to volunteer, donate, RSVP to an event, or get a clear answer on an issue. They use the same flow builder and templates, set up for political work.
The CNX Suite
Alma works on its own, and most accounts use it that way. If you also need texting, canvassing, or a CRM that keeps your contact records together, the other suite products connect to Alma directly.
Website chatbot
Drag-and-drop chatbots for your website, with 145 templates. Alma collects each lead and sends it to the tools you already use.
Texting
Text messages to a whole list, two-way replies and contact management. From $0.06 / message.
Door-to-door canvassing
Territories, walk lists (lists of doors to visit), door knocks and a mobile canvasser app. From $59 / month.
CRM
One timeline per contact, plus a sales pipeline, email and reports, linking every product to one record per person.
Pricing
The free trial lasts 14 days with no card. Plans are priced by conversation volume and active bots, and annual billing saves about 17%. Plans are not priced per user, but each includes a set number of team members.
Four tiers: Starter ($29), Growth ($79), Agency ($199) and Enterprise (custom). Higher tiers include more conversations and active bots, and all 145 templates are on every plan. Agency adds client sub-accounts (our team turns them on when your account is set up) and API access. Annual billing saves about 17%.
Try it now
The chat button at the bottom right of your screen is our own Alma bot, the same widget your visitors would see. Select it and ask any question.
Start free
Sign up, pick a template, and add the widget to your site. Within the week, you can have names and phone numbers from people who asked the bot real questions at 11pm, instead of anonymous visits you have no way to follow up.