Donation Nudge Bot Template

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

1. Thank you for considering a donation to [Candidate Full Name]'s campaign! Every dollar helps us: - Reach more voters - Run ads that cut through the noise - Build a grassroots movement [Urgency Message (e.g., 'We're $5,000 away from our end-of-month goal!')]
2. How much would you like to give today?
   • Donate $25
   • Donate $50
   • Donate $100
   • Donate $250
   • Other Amount
3. Want to make an even bigger impact? Monthly donors are the backbone of our campaign. A $25/month recurring donation = $300 by Election Day!
   • Make it monthly
   • One-time is fine
4. The visitor is saved as a lead, tagged:
   • donor
   • donation_intent
5. Amazing! I'll take you to our secure donation page now. Quick note: Federal law requires us to collect your name, address, occupation, and employer. [Paid For By Disclaimer]
6. Ready to complete your donation?
   • Complete My Donation
7. Head over to our secure donation page: [Donation Page URL] Thank you for supporting [Candidate First Name]!

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: donor, donation_intent. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for political campaigns.

More political campaigns templates

• Campaign Greeter & NavigatorWelcome visitors and direct them to key campaign info, volunteer signup, or donations.
• Volunteer Signup BotCollect volunteer info, availability, and skill preferences.
• Issue Deep-Dive BotEducate visitors on candidate positions and policy stances.
• Event Information BotPromote campaign events and collect RSVPs.
• Campaign FAQ HandlerAnswer common questions about election dates, voting, yard signs, and more.
• Voter Registration HelperHelp visitors check registration status and find polling places.