Issue Deep-Dive Bot Template

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

1. [Candidate First Name] is focused on the issues that matter most to [District or State] families.
2. Which issue would you like to learn more about?
   • [Issue #1 Name (e.g., Economy)]
   • [Issue #2 Name (e.g., Healthcare)]
   • [Issue #3 Name (e.g., Education)]
   • [Issue #4 Name (e.g., Public Safety)]
   • See all issues
3. [Issue #1 Name (e.g., Economy)]: [Issue #1 Position Summary]
4. [Issue #2 Name (e.g., Healthcare)]: [Issue #2 Position Summary]
5. [Issue #3 Name (e.g., Education)]: [Issue #3 Position Summary]
6. [Issue #4 Name (e.g., Public Safety)]: [Issue #4 Position Summary]
7. You can read [Candidate First Name]'s full policy platform here: [Issues Page URL]
8. What would you like to do next?
   • Read full plan on website
   • Ask a question
   • Explore other issues
9. Great question! Type your question and we'll make sure the campaign team sees it and follows up with you. The visitor types a reply.
10. What's the best email to reach you with our response? The visitor types an email address.
11. The visitor is saved as a lead, tagged:
    • policy_question
12. Thanks! We've noted your question and someone from the campaign will follow up at [visitor's email].

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: policy_question. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for political campaigns.

More political campaigns templates

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• Campaign FAQ HandlerAnswer common questions about election dates, voting, yard signs, and more.
• Voter Registration HelperHelp visitors check registration status and find polling places.