Campaign FAQ Handler Chatbot Template

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

1. I can help answer your questions about [Candidate Full Name]'s campaign. What would you like to know?
   • When is the election?
   • How do I get a yard sign?
   • Who has endorsed the candidate?
   • How do I contact the campaign?
   • Are donations tax-deductible?
2. The [Election Type (Primary/General)] election is on [Election Date]. Early voting begins [Early Voting Start Date]. Make sure you're registered to vote!
3. Need help with voter registration?
   • Check my registration
   • Back to FAQ
4. Check your voter registration status here: [Voter Registration Check URL]
5. We'd love to put a sign in your yard! Please share your address and we'll arrange delivery or pickup: The visitor types a reply.
6. The visitor is saved as a lead, tagged:
   • yard_sign_request
7. Got it! We'll get a yard sign to you as soon as possible. Thanks for showing your support!
8. [Candidate First Name] is proud to have the support of: - [Key Endorsement #1] - [Key Endorsement #2] - [Key Endorsement #3]
9. Anything else?
   • Back to FAQ
10. You can reach us at: Email: [Campaign Email] Phone: [Campaign Phone] HQ: [Campaign HQ Address]
11. Or leave a message here and we'll get back to you:
    • Leave a message
    • Back to FAQ
12. Type your message below: The visitor types a reply.
13. What's the best email to reach you? The visitor types an email address.
14. Thanks! We'll follow up with you soon.
15. Contributions to political campaigns are not tax-deductible as charitable donations. However, your support directly helps elect [Candidate First Name] to [Office Running For]. Federal law limits individual contributions to [Individual Contribution Limit] per election.
16. Ready to contribute?
    • Donate now
    • Back to FAQ
17. Donate here: [Donation Page URL]

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: yard_sign_request. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for political campaigns.

More political campaigns templates

• Campaign Greeter & NavigatorWelcome visitors and direct them to key campaign info, volunteer signup, or donations.
• Volunteer Signup BotCollect volunteer info, availability, and skill preferences.
• Donation Nudge BotUrgency messaging with donation tiers and recurring options.
• Issue Deep-Dive BotEducate visitors on candidate positions and policy stances.
• Event Information BotPromote campaign events and collect RSVPs.
• Voter Registration HelperHelp visitors check registration status and find polling places.