Pricing
Four tiers: Starter, Growth, Agency and Enterprise. The price sets how many bots you run, how many subscribers they reach, and how many conversations they have each month. All 145 templates and the full flow builder (where you arrange your chatbot's questions) are on every plan. The free trial lasts 14 days with no credit card, and annual billing saves about 17%.
Four tiers
Starter is for a single owner running one bot. Growth is the plan most accounts choose. Agency is for businesses running bots for multiple clients, and Enterprise is for larger needs than that. Monthly and annual prices are both listed on every card.
/01 · Starter
or $24/mo billed annually ($288/yr)
For the solo owner running one bot on one website.
Start free trial →/02 · Growth
or $66/mo billed annually ($792/yr)
The plan most accounts choose, with several bots, more integrations and full analytics.
Start free trial →/03 · Agency
or $165/mo billed annually ($1,980/yr)
For marketing agencies and other businesses running bots for multiple clients.
Start free trial →/04 · Enterprise
Annual contract · invoiced
For statewide campaigns, multi-location operators, and large agency networks.
Contact sales →All plans include a 14-day free trial with no credit card required. Annual billing saves about 17% versus monthly. You can switch tiers any time: upgrades take effect immediately with a prorated charge, and downgrades take effect next cycle.
Sign up free, build a bot, and run some test conversations through it. You do not have to choose a plan until day 14, and by then you will know which one fits.
Compared, line by line
Higher tiers include more bots, subscribers, messages and team members. The template library, builder, website widget (the chat window on your site) and core lead capture (collecting visitor details) are the same on Starter and Enterprise.
| Feature | Starter | Growth | Agency | Enterprise |
|---|---|---|---|---|
| Active bots | 1 | 5 | 20 | Unlimited |
| Subscribers | 1,000 | 10,000 | 50,000 | Unlimited |
| Messages / month | 5,000 | 25,000 | 100,000 | Unlimited |
| Team members | 2 | 5 | Unlimited | Unlimited |
| Templates | All 145 | All 145 | All 145 | All 145 |
| Website chat widget | Included | Included | Included | Included |
| Email integration | Included | Included | Included | Included |
| Zapier | Not included | Included | Included | Included |
| Send leads to CampaignCNX+ & CoreCNX | Not included | Included | Included | Included |
| Conversation analytics | Not included | Included | Included | Included |
| Outbound webhooks | Not included | Not included | Included | Included |
| REST API access | Not included | Not included | Included | Included |
| Sub-account workspace management | Not included | Not included | Included | Included |
| Priority support | Not included | Not included | Included | Dedicated |
| SSO, SLA and custom contract | Not included | Not included | Not included | Included |
What the tier actually buys
The tier you choose mostly sets how busy your bots can be, rather than which features you can use. Three numbers change with the tier, and the core product is the same from the first day.
/01 · BOTS
A single owner usually needs one bot, such as a buyer qualifier, a class booker or an estimate scheduler. An agency with five clients needs five separate bots. Each bot has its own flow, widget and lead inbox.
/02 · SUBSCRIBERS
Every person who completes a conversation becomes a subscriber, which is a lead record your bots have collected. The limit applies to your active list. You can archive old contacts to free space, and nothing is deleted automatically.
/03 · MESSAGES
One message is one message sent by the bot or one reply from a visitor. A typical qualifier uses 8 to 12 messages for each completed lead. Most Starter accounts use about a third of their limit, and Growth is sized for busier sites that need more.
Going over does not stop your bots and does not end a conversation part way through. Extra messages are billed at the end of the month at your tier's rate, and moving up a tier lowers that rate as well as raising the allowance.
What stays the same on every plan
In this example, Casey Patel's discovery-call qualifier booked 94 calls in a month, an illustrative figure rather than a real result. It uses the same flow builder and templates a solo agent uses, with a workspace for each client and room for 20 bots, which is what the Agency plan is designed for.
Questions
The questions we get asked most often, answered honestly.
A subscriber is anyone who completes a conversation with one of your bots and is saved as a contact, with a name, phone number, email, or whatever details the flow asked for. People who start a conversation but leave before finishing do not count. You can archive old subscribers at any time to free up room without losing the conversation transcript.
Your bots keep running, and we never stop a conversation partway through. You will see a warning in the dashboard at about 80% of your allowance and again at 100%. Any extra messages are billed at the end of the billing cycle at your tier's per-message rate. If you regularly go over, moving up a tier is usually the better choice, and the upgrade is prorated the same day.
Upgrades take effect immediately, and the charge is prorated for the rest of your billing cycle. Downgrades take effect at the next billing date, so you keep the limits you have paid for. Switching from annual to monthly billing, or the reverse, works the same way: the current cycle finishes at your current rate.
Copy the one-line JavaScript snippet from your dashboard and paste it before the closing body tag of your site. It works on WordPress, Squarespace, Wix, Shopify, or hand-built HTML. The widget is live as soon as the page reloads, and it loads after the rest of the page so it does not slow it down. You choose which pages it appears on, as well as its colors, position and mobile sizing.
Yes. You sign up with an email address, build bots and collect real leads. When the trial ends, your chatbot stops answering visitors on your site until you choose a plan. Your dashboard, flows and leads stay in your account, and the bot starts answering again as soon as you subscribe.
Yes. On the Agency tier, each client has a separate workspace with its own login, dashboard and lead inbox, and our team turns on the workspaces when your account is set up. The agency owner has a main view that lists every workspace. Every widget shows a small "Powered by Alma" line. Contact us about removing Alma branding.
Email (SMTP) is on every tier. Zapier (a service that passes your leads to other apps), sending leads to CampaignCNX+ for texting, and CoreCNX contact and timeline entries are included starting on Growth. The REST API and general outbound webhooks are included starting on Agency. That is the complete list. We keep it short on purpose and do not claim integrations we lack.
There are two ways to start. Most accounts begin with one of the 145 industry templates and edit the questions, branches and actions to match their business. You can also open a blank flow and build it one step at a time. Both methods produce the same kind of bot. There is no "premium template" tier, because the whole library is on every plan.
The trial lasts 14 days, needs no credit card, and gives full access to every template. Using the product for two weeks is the quickest way to decide which tier you want.
Start free
The main decision here is which tier to pay for after two weeks. Sign up, build a bot and run it on a real page. By day 10 you will know whether Starter is enough or Growth fits better. No card is required, so there is none to remove later.