The conversation, step by step
These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.
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Hey [first name]! 👋 Looks like you left some items in your cart at [Store Name].
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Still thinking it over?
- 🛒 Take me to my cart
- ❓ I have questions
- 💸 Too expensive
- Changed my mind
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Here's your cart - your items are waiting! 🛒
[Cart Recovery Link]
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The next step depends on an earlier answer.
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🎁 BONUS: Use code [Discount Code (optional)] for [Discount Amount (optional)] off your order!
This code expires in 24 hours, so don't wait too long!
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The visitor is saved as a lead, tagged:
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The visitor is saved as a lead, tagged:
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Happy shopping! Let me know if you need any help. 😊
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No problem! What would you like to know?
- 📦 Shipping info
- 🔄 Return policy
- 📏 Size/fit questions
- 💬 Talk to someone
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Great question! Most orders ship within 1-2 business days. Standard shipping is 3-5 days, and we offer expedited options at checkout.
Free shipping on orders over $50! 📦
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We have a 30-day easy return policy! If you're not 100% satisfied, send it back for a full refund. No questions asked. 👍
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What product are you wondering about? I'll try to help!
The visitor types a reply.
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Got it! For specific product questions, our team can help you best. Email us at [Support Email] and we'll get back to you quickly!
In the meantime, each product page has detailed size guides and specs.
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You can reach our support team at [Support Email]. They're super helpful and usually respond within a few hours! 💬
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Does that help? Ready to complete your order?
- 🛒 Yes, back to my cart
- More questions
- Not right now
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I totally get it - we all have budgets! 💰
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The next step depends on an earlier answer.
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How about this - use code [Discount Code (optional)] for [Discount Amount (optional)] off your order! 🎉
Just for you, and it expires in 24 hours.
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Want to give it another look?
- 🛒 Yes, apply the code!
- Still too much
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Here's your cart:
[Cart Recovery Link]
Remember to enter [Discount Code (optional)] at checkout! Happy shopping! 🛍️
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We don't have a discount available right now, but keep an eye on your email - we run sales pretty often!
Your cart is saved if you want to come back later: [Cart Recovery Link]
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The visitor is saved as a lead, tagged:
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No worries at all! Can I ask what changed your mind? (Helps us improve!)
- Found it elsewhere
- Don't need it anymore
- Just browsing
- Prefer not to say
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The visitor is saved as a lead, tagged:
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The visitor is saved as a lead, tagged:
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The visitor is saved as a lead, tagged:
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No problem! Your cart is saved and will be here when you're ready.
[Cart Recovery Link]
Have a great day! 👋
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The visitor is saved as a lead, tagged:
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Thanks for letting us know! If you ever need us, we're here. Take care! 👋
What you get with each lead
Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: discount_sent, cart_recovery, clicked_cart, price_sensitive, cart_abandoned, lost_to_competitor, no_longer_needed, browser, cart_saved, not_ready. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.
Questions your flow does not cover
A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.