Campaign Merchandise Bot Template

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

1. Show your support with official [Candidate Last Name] gear! - Hats - T-Shirts - Stickers & Buttons - Yard Signs All proceeds go directly to the campaign.
2. What would you like to do?
   • Shop Now
   • Request a Yard Sign
   • Just donate instead
3. Visit the official [Campaign Name] store: [Campaign Store URL]
4. We'll get a yard sign to you! What's your name? The visitor types a reply.
5. Thanks [visitor's supporter name]! What's your address for delivery? The visitor types a reply.
6. The visitor is saved as a lead, tagged:
   • yard_sign_request
   • merch
7. You're all set, [visitor's supporter name]! We'll get a yard sign to you soon. Thanks for showing your support!
8. Every dollar counts! Donate directly here: [Donation Page URL]
9. The visitor is saved as a lead, tagged:
   • merch_interest
10. Thank you for supporting the [Campaign Name]!

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: yard_sign_request, merch, merch_interest. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for political campaigns.

More political campaigns templates

• Campaign Greeter & NavigatorWelcome visitors and direct them to key campaign info, volunteer signup, or donations.
• Volunteer Signup BotCollect volunteer info, availability, and skill preferences.
• Donation Nudge BotUrgency messaging with donation tiers and recurring options.
• Issue Deep-Dive BotEducate visitors on candidate positions and policy stances.
• Event Information BotPromote campaign events and collect RSVPs.
• Campaign FAQ HandlerAnswer common questions about election dates, voting, yard signs, and more.