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Templates · Retargeting & Follow-up

Win-Back Campaign Chatbot Template

Re-engage inactive customers with a special offer.

Best for
E-commerce, subscription businesses
Estimated setup
5 minutes
You fill in
Your Business Name, Win-Back Offer, Offer Code, Offer Expiration, Shop/Website Link

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Hey [first name]! 👋 We've missed you at [Your Business Name]!
  2. It's been a while since we've seen you, and we've got some exciting new stuff to share!
  3. 🎁 To welcome you back, here's a special offer just for you: [Win-Back Offer] Use code: [Offer Code] ⏰ Expires: [Offer Expiration]
  4. Ready to check it out?
    • 🛒 Yes, show me!
    • What's new?
    • Not right now
    • Unsubscribe
  5. Here you go! 🎉 [Shop/Website Link] Remember your code: [Offer Code] Happy shopping!
  6. The visitor is saved as a lead, tagged:
    • win_back
    • reactivated
    • offer_claimed
  7. So much has happened since you last visited! ✨ New products and collections 🚀 Improved customer experience 💝 Better deals for loyal customers like you We'd love to have you back!
  8. Want to take a look?
    • Yes, let's go!
    • Maybe later
  9. No problem! Just remember, your code [Offer Code] expires [Offer Expiration]. We'll be here when you're ready! 💙
  10. The visitor is saved as a lead, tagged:
    • win_back_sent
    • considering
  11. We're sorry to see you go! Are you sure you want to unsubscribe from our messages?
    • Yes, unsubscribe me
    • No, I'll stay
  12. You've been unsubscribed. We're sorry to see you go! If you ever change your mind, you're always welcome back. Take care, [first name]! 👋
  13. The visitor is saved as a lead, tagged:
    • unsubscribed
    • win_back_declined
  14. Yay! We're glad you're staying! 🎉 Don't forget your special offer - code [Offer Code] for [Win-Back Offer]!

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: win_back, reactivated, offer_claimed, win_back_sent, considering, unsubscribed, win_back_declined. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

Use this template → See all templates

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