The conversation, step by step
These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.
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Hey [first name]! 👋 It's been [How long since contact] since we last chatted. Just wanted to check in!
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Are you still interested in what [Your Business Name] offers?
- Yes, I'm still interested!
- Maybe, tell me more
- No, not anymore
- Who is this?
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Awesome! 🎉 I'm glad to hear that!
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The next step depends on an earlier answer.
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Actually, I have something special for you:
🎁 [Special Offer (optional)]
This is only available for a limited time!
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Want to pick up where we left off?
- 📅 Schedule a call
- 📞 Call me
- 📧 Email me details
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Here's my calendar - grab a time that works:
[Scheduling Link]
Looking forward to reconnecting!
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What's the best number to reach you?
The visitor types a phone number.
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Perfect! I'll have someone call you at [visitor's phone] within 24 hours. Talk soon!
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We'll send some information to [email].
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The visitor is saved as a lead, tagged:
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Thanks [first name]! Excited to help you out. 🙌
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No problem! Just a quick reminder - we help people like you [insert your value proposition here]. A lot has happened since we last talked!
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No worries! I'm from [Your Business Name]. You reached out to us a while back and I wanted to follow up to see if we can still help you.
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Is this something you're still interested in?
- Oh yes! Tell me more
- Not right now
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Totally understand! Things change. If you ever need us in the future, just reach out. Take care, [first name]! 👋
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The visitor is saved as a lead, tagged:
What you get with each lead
Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: reactivated, still_interested, not_interested, reactivation_declined. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.
Questions your flow does not cover
A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.