Templates · Education & Coaching

Program Finder Bot Template

Match students to programs based on interests, goals, and schedule.

Best for
Schools, universities
Estimated setup
10 minutes
You fill in
Institution Name, Program Area 1, Program Area 2, Program Area 3, Program Area 4, Full Programs Page Link

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Let's find the right program for you! What area are you interested in?
    • [Program Area 1]
    • [Program Area 2]
    • [Program Area 3]
    • [Program Area 4]
    • Not sure yet
  2. What's your educational goal?
    • Certificate/Diploma
    • Associate Degree
    • Bachelor's Degree
    • Master's Degree
    • Professional Development
  3. How would you prefer to learn?
    • On Campus
    • Online
    • Hybrid (both)
    • Flexible - either works
  4. When are you looking to start?
    • Immediately
    • Next semester
    • Next year
    • Just exploring
  5. Based on your interests, we have some great program options for you! Browse all programs here: [Full Programs Page Link] Want an advisor to reach out with personalized recommendations?
  6. What's your name? The visitor types a reply.
  7. Your email address? The visitor types an email address.
  8. The visitor is saved as a lead, tagged:
    • program_inquiry
    • prospective_student
  9. Thanks, [visitor's name]! An academic advisor will reach out with program recommendations tailored to your goals.

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: program_inquiry, prospective_student. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

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