Templates · Education & Coaching

Online Course Bot Template

Sell online courses with previews, pricing, and enrollment.

Best for
Online educators, course creators
Estimated setup
10 minutes
You fill in
Course Platform Name, Course Category 1, Course Category 2, Course Category 3, All Courses Link

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Welcome to [Course Platform Name]! What would you like to learn today?
    • [Course Category 1]
    • [Course Category 2]
    • [Course Category 3]
    • Browse All Courses
    • Help Me Choose
  2. Browse our full course catalog here: [All Courses Link]
  3. What's your goal?
    • Career Change
    • Skill Upgrade
    • Hobby/Personal Interest
    • Certification
  4. What's your experience level?
    • Complete Beginner
    • Some Experience
    • Intermediate
    • Advanced
  5. How much time can you dedicate weekly?
    • 1-2 hours
    • 3-5 hours
    • 5-10 hours
    • 10+ hours
  6. Based on your answers, we have some great course recommendations for you! Browse our courses: [All Courses Link] Want us to send personalized recommendations to your email?
  7. What's your name? The visitor types a reply.
  8. Your email address? The visitor types an email address.
  9. The visitor is saved as a lead, tagged:
    • course_inquiry
    • online_learner
  10. Thanks, [visitor's name]! We'll send personalized course recommendations to your inbox. Happy learning!

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: course_inquiry, online_learner. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

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