Alma
Start free →

Templates · Lead Qualification

Seller Lead Qualification Bot Template

Capture seller leads with property details, timeline, and motivation.

Best for
Listing agents
Estimated setup
10 minutes
You fill in
Agent Name, Brokerage Name, Office Phone, Scheduling Link

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Thinking of selling? Let's get you started!
  2. What's the address of the property you're considering selling? The visitor types a reply.
  3. What type of property is it?
    • Single Family Home
    • Condo/Townhouse
    • Multi-Family
    • Land/Lot
  4. How many bedrooms and bathrooms? (e.g. 3 bed / 2 bath) The visitor types a reply.
  5. Approximately how many square feet? The visitor types a reply.
  6. What's the current condition of the home?
    • Move-in Ready
    • Needs Minor Updates
    • Needs Major Renovation
    • Not sure
  7. What's your timeline for selling?
    • ASAP
    • Within 3 months
    • 3-6 months
    • Just exploring options
  8. The visitor is saved as a lead, tagged:
    • seller
    • hot
  9. The visitor is saved as a lead, tagged:
    • seller
    • warm
  10. The visitor is saved as a lead, tagged:
    • seller
    • cold
  11. Do you have an estimated value in mind?
    • Under $300K
    • $300K - $500K
    • $500K - $750K
    • $750K - $1M
    • Over $1M
    • Not sure - need valuation
  12. Thanks for the details! To provide a personalized market analysis, what's your name? The visitor types a reply.
  13. Your email? The visitor types an email address.
  14. And your phone number? The visitor types a phone number.
  15. Excellent, [visitor's client name]! [Agent Name] will reach out within 24 hours with comparable recent sales, a suggested listing price, and a marketing strategy for your home.
    • Get Instant Home Estimate
    • Schedule Listing Appointment
  16. Talk soon! -- [Agent Name], [Brokerage Name]

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: seller, hot, warm, cold. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for real estate.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

Use this template → See all templates

More lead qualification templates