Templates · Lead Qualification

Real Estate Welcome & Navigator Chatbot Template

Greet visitors and qualify buyer, seller, or renter intent.

Best for
Real estate agents, brokerages
Estimated setup
5 minutes
You fill in
Agent Name, Brokerage Name, Office Phone, Scheduling Link

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Hi there! Welcome to [Brokerage Name]. I'm here to help you with your real estate needs.
  2. Are you looking to:
    • Buy a Home
    • Sell My Home
    • Rent a Property
    • Get a Home Valuation
    • Talk to an Agent
  3. The visitor is saved as a lead, tagged:
    • real_estate_visitor
  4. Great! Before we continue, what's your name? The visitor types a reply.
  5. Nice to meet you, [visitor's client name]! [Agent Name] from [Brokerage Name] will make sure you get exactly what you need. We'll be in touch soon!

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: real_estate_visitor. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for real estate.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

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