Templates · Lead Qualification

Open House Bot Template

Capture visitor info at open houses with interest level and follow-up.

Best for
Real estate agents
Estimated setup
5 minutes
You fill in
Listing Agent Name, Brokerage Name, Open House Property Address, Office Phone

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Welcome to the open house at [Open House Property Address]!
  2. Please sign in. What's your name? The visitor types a reply.
  3. Your email? The visitor types an email address.
  4. Phone number? The visitor types a phone number.
  5. Are you currently working with a real estate agent?
    • Yes
    • No
  6. How did you hear about this open house?
    • Zillow/Realtor.com
    • Social Media
    • Sign in Yard
    • Agent Referral
    • Other
  7. What's your interest level in this property?
    • Very interested - might make an offer
    • Interested - want more info
    • Just browsing
  8. The visitor is saved as a lead, tagged:
    • open_house
    • hot
  9. The visitor is saved as a lead, tagged:
    • open_house
    • warm
  10. The visitor is saved as a lead, tagged:
    • open_house
    • browsing
  11. Thanks for visiting, [visitor's client name]! Feel free to ask me questions or grab [Listing Agent Name].
    • Property Features
    • Neighborhood Info
    • Recent Comparable Sales
    • Schedule Private Showing
  12. An agent will follow up with more details. Enjoy the open house! -- [Listing Agent Name], [Brokerage Name]

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: open_house, hot, warm, browsing. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for real estate.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

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