Templates · Lead Qualification

Buyer Lead Qualification Bot Template

Qualify buyer leads with area, budget, timeline, and pre-approval status.

Best for
Real estate agents
Estimated setup
10 minutes
You fill in
Agent Name, Brokerage Name, Office Phone, Scheduling Link, Listings Page URL

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Exciting! Let me help you find your perfect home.
  2. First, what area are you looking in? The visitor types a reply.
  3. What type of property are you interested in?
    • Single Family Home
    • Condo/Townhouse
    • Multi-Family
    • New Construction
    • Not sure yet
  4. How many bedrooms do you need?
    • 1-2
    • 3
    • 4
    • 5+
  5. What's your price range?
    • Under $300K
    • $300K - $500K
    • $500K - $750K
    • $750K - $1M
    • Over $1M
  6. Are you pre-approved for a mortgage?
    • Yes, I'm pre-approved
    • No, but I have a lender
    • No, I need lender recommendations
    • Paying cash
  7. What's your timeline for buying?
    • ASAP - within 30 days
    • 1-3 months
    • 3-6 months
    • Just starting to look
  8. The visitor is saved as a lead, tagged:
    • buyer
    • hot
  9. The visitor is saved as a lead, tagged:
    • buyer
    • warm
  10. The visitor is saved as a lead, tagged:
    • buyer
    • cold
  11. Great! I have a good picture of what you're looking for. To send you matching listings, what's your name? The visitor types a reply.
  12. Your email address? The visitor types an email address.
  13. And your phone number? The visitor types a phone number.
  14. Perfect, [visitor's client name]! [Agent Name] will reach out within 24 hours with matching listings. In the meantime:
    • View Homes for Sale
    • Schedule a Call Now
  15. Thanks [visitor's client name]! Talk soon. -- [Agent Name], [Brokerage Name]

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: buyer, hot, warm, cold. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

For more on using a chatbot in this kind of business, see our page on chatbots for real estate.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

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