Templates · Lead Generation
Webinar/Event Registration Chatbot Template
Drive registrations for webinars, workshops, or live events.
- Best for
- Coaches, consultants, SaaS companies
- Estimated setup
- 5 minutes
- You fill in
- Event/Webinar Name, What will they learn?, Event Date & Time, Host/Speaker Name, Registration/Zoom Link, Bonus for registering (optional)
The conversation, step by step
These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.
-
Hey! 👋 Thanks for your interest in [Event/Webinar Name]!
-
📅 [Event Date & Time]
🎤 Hosted by [Host/Speaker Name]
[What will they learn?]
-
Want to save your spot?
- ✅ Yes, register me!
- Tell me more
- Not for me
-
What would you like to know?
- What will I learn?
- Is there a replay?
- I'm ready to register
-
In this session, you'll learn:
[What will they learn?]
Plus live Q&A!
-
Yes! Registrants get replay access. But attending live means you can ask questions!
-
Ready to register?
-
Awesome! What's your first name?
The visitor types a reply.
-
Great [visitor's first name]! What email should I send the details to?
The visitor types an email address.
-
The visitor is saved as a lead, tagged:
-
🎉 You're registered, [visitor's first name]!
📅 [Event Date & Time]
We'll email the details to [visitor's email].
-
Join link:
[Registration/Zoom Link]
🎁 BONUS: [Bonus for registering (optional)]
See you there! 🙌
-
No worries! Thanks for checking it out. 👋
-
No problem! Come back and say 'register' anytime before [Event Date & Time]!
What you get with each lead
Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: webinar_registrant, lead. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.
Questions your flow does not cover
A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.