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Templates · Lead Generation

Paid Ad Lead Capture Chatbot Template

Capture leads from paid ad clicks that land on your site. Collects name, email, phone, and qualifies interest level.

Best for
Any business running paid social or search ads
Estimated setup
5 minutes
You fill in
Your Business Name, What are you offering?, Scheduling Link (optional)

The conversation, step by step

These are the messages and questions in the template as it comes. Words in brackets are filled in from your business details or from the visitor's earlier answers. A visitor sees only the steps that match the buttons they choose, and you can change any wording, add steps or remove them in the flow builder.

  1. Hey! 👋 Thanks for your interest in [Your Business Name]!
  2. [What are you offering?]
  3. Interested in learning more?
    • Yes!
    • Just browsing
    • Questions first
  4. Awesome! What's your name? The visitor types a reply.
  5. Nice to meet you [visitor's first name]! Email? The visitor types an email address.
  6. And phone number? The visitor types a phone number.
  7. When are you looking to get started?
    • ASAP
    • Within 30 days
    • Just researching
  8. The visitor is saved as a lead, tagged:
    • lead
    • hot
    • fb_ad
  9. The visitor is saved as a lead, tagged:
    • lead
    • warm
    • fb_ad
  10. The visitor is saved as a lead, tagged:
    • lead
    • cold
    • fb_ad
  11. Perfect! Want to schedule a call?
    • 📅 Yes!
    • Just send info
  12. Book a time: [Scheduling Link (optional)] We'll also reach out within 24 hours!
  13. Thanks! We'll send more information to [visitor's email].
  14. Thanks [visitor's first name]! Talk soon! 🙌
  15. No problem! Feel free to reach out anytime. 👋
  16. What would you like to know?
    • Pricing
    • How it works
    • Talk to someone
  17. Pricing depends on your needs. Best way to get accurate pricing is a quick consultation!
  18. 1️⃣ Quick call to understand your needs 2️⃣ Custom plan 3️⃣ Get started! Most clients are up and running within a week.
  19. Ready to move forward?
    • Yes!
    • More questions
    • Not right now

What you get with each lead

Every lead this template collects appears in your Alma leads inbox with the answers the visitor gave and these tags, so you can sort and follow up: lead, hot, fb_ad, warm, cold. Alma emails you when a new lead arrives. On the Growth plan and up you can also send leads to other software through Zapier, and the Agency plan adds webhooks.

Questions your flow does not cover

A template answers the paths it was built for. To answer other questions in the visitor's own words, add AI answering for $25 a month: it replies from business information you provide as text, which the Alma team loads into your bot. The article on how a knowledge base chatbot works explains what to write.

Start from this template and make it yours.

The free trial lasts 14 days. Pick this template, fill in your details, change any wording, and add the chatbot to your site with one line of code.

Use this template → See all templates

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