— Beta · FB Messenger + Instagram
The website widget is live today — every Alma account ships to a real page in under 30 minutes. Facebook Messenger and Instagram DMs are scaffolded in the codebase and sitting in Meta's platform-approval review (about two months in). The beta list gets notified the day approval lands. No upcharge, no migration, your existing flows run on the new channels automatically.
— Where things actually are
What's true: the website widget shipped a long time ago — every paying customer is using it. The Facebook Messenger and Instagram DM channel code is also shipped on our side; the integrations are built, tested in our staging environment, and waiting on Meta's platform review. The review has been open about two months.
What's not true: any specific ETA. We've watched Meta reviews take three weeks and we've watched them take six months. We will not promise a date we don't know, and we'd rather you sign up for the list with the right expectation than buy Alma today expecting Messenger next week.
What you get if you're on the list: notification on launch day — same hour the channels go live in production. No upcharge, ever. The flows you've already built keep running, and new channel surfaces appear in the publish menu automatically. If you're already a paying Alma customer, joining the list does nothing to your billing — it's a notification opt-in, not a separate plan.
— What ships when channels go live
The Messenger and Instagram channels aren't a separate product — they're new surfaces for the same flow you already author. Here's what changes the day Meta approves us, and what doesn't.
/01 — ONE FLOW, EVERY SURFACE
You don't rebuild the bot for each channel. The flow you already published to your website widget is the same flow that runs on Messenger and Instagram the moment those channels light up — same nodes, same conditions, same lead row.
/02 — UNIFIED INBOX
A lead who starts on Messenger and continues on the website lands on the same contact row — not two separate strangers. The inbox keeps the full thread together so the person on your team picking up the conversation sees what the bot already asked.
/03 — PERSISTENCE
Within Meta's session rules, the bot picks up where the conversation left off — variables collected earlier still apply, the next question is the next question. The bot doesn't ask the buyer their timeline twice across a Tuesday-and-Thursday exchange.
/04 — TWO-CLICK CONNECT
When the channels go live, connecting them is two clicks in your Alma settings — pick the Facebook page or Instagram business account you own, confirm the permission scopes, done. No SDKs, no developer ticket, no waiting on a Meta partner.
The website widget is the channel that's live. Pick a template, paste the snippet, and you're capturing leads inside an hour. Messenger and Instagram add to that surface area when they ship — they don't replace it.
— Add me to the list
Name, email, what you'd run on Messenger or Instagram. The form opens your email client with a clean draft addressed to us — same approach as the contact page. We read everything that comes in.
Joining the list doesn't start a trial, doesn't cost anything, and doesn't share your address with anyone outside Hunter Creative Media. You can be on the list and on a paid Alma plan at the same time — they're not connected.
— What happens next
When the Meta review closes and Messenger and Instagram go live in production, the beta list is the first audience that hears about it. Here's the actual order of events on that day, so you can plan around it.
Hour zero: the channels go live for every Alma workspace simultaneously. There is no rolling release, no enterprise-first carve-out — Starter accounts get the same channels Agency accounts get, on the same hour.
Notification: everyone on the beta list gets an email within an hour of channels going live. The email includes a one-click "connect your Facebook page" link and a one-click "connect your Instagram business account" link — no support ticket, no scheduled call, nothing to install.
Flows port: the bots you already built keep running on the website. The moment you connect a Facebook page or IG account, those same flows appear on the new channel — no rebuild, no copy-paste, no "Messenger version" of your bot. Same flow, same lead inbox, more surface area.
Pricing: stays the same. The plan you were on the day before launch is the plan you're on the day after launch. Channels aren't a tier upgrade.
— Beta FAQ
Honest answers. If yours isn't here, the form above goes to a real person.
The integrations are built. They're sitting in Meta's platform-approval review and have been for about two months. We don't have an ETA we trust enough to publish, and we won't invent one. The list exists so we can tell you the moment the review closes — that's the whole product the beta page is selling.
No. Every channel we ship is included in every paid plan — Starter through Enterprise. There's no "Messenger add-on" or "Instagram seat." When the channels go live, the price you pay today is the price you pay on launch day, and the flows you already publish run on the new surfaces.
Yes. The same flow runs everywhere. You don't rebuild for each channel — you author once, and when Messenger and Instagram light up, the existing flow appears in the publish menu for those surfaces. Channel-specific rules (e.g., "use this opener on IG only") are configurable inside the flow builder, but they're optional.
Yes, once channels ship. The flow builder will expose channel-rule nodes — "if channel = Instagram, branch here." Most accounts won't need it; the same buyer-qualifier or estimate-scheduler works fine across all three. But for accounts that do (a campaign team running different IG and web greetings, an agency white-labelling the IG opener), the rule is in the builder.
Not on the immediate roadmap. Meta's Messenger and Instagram review is the active development; everything else is downstream of that landing. WhatsApp Business is a different platform-approval track entirely (and a different cost structure on Meta's side); we'd rather get the first two channels live before we open another integration. If you specifically need WhatsApp today, that's important context for us to know — drop it in the message field.
Completely separate. Joining the list does nothing to your billing — you can be on a paid Starter, Growth, Agency, or Enterprise plan and on the beta list at the same time. The list is a notification opt-in, not a tier. You can also be on the list without ever signing up for a trial; it's literally an email address we'll write to on launch day.
— Two paths from here
The website channel is live today and capturing leads for hundreds of small-business and campaign accounts. Messenger and Instagram are coming when Meta clears the review — and the list is how you'll know on day one. You can do both.