Real Estate Chatbot Builder
Collect and qualify buyer and seller leads at any hour, so you do not miss inquiries or have to follow up by hand.
Built For Real Estate Professionals
Alma suits the way you work, whether you run the business alone or with a growing team.
Solo Agents
Capture leads from your website while you're at showings, open houses, or with clients.
Brokerages
Route qualified leads to the right agent automatically based on location, price range, or specialization.
Property Managers
Handle tenant inquiries, maintenance requests, and rental applications around the clock.
Real Estate Teams
Use the same lead qualification questions across your team, so every agent follows the same process.
Challenges for Real Estate Businesses
These are common problems for businesses in this field, and Alma is designed to help with each one.
Leads Lose Interest Overnight
Buyers and sellers expect a quick response. If you are not available at 10 PM, that lead is likely to contact a competitor instead.
Manual Qualification Is Slow
Asking every lead the same questions about budget, timeline, and pre-approval status takes hours that you could spend closing deals.
Missed Calls Mean Missed Deals
You cannot answer every call during showings, and without another way to reach you, many of those prospects move on.
No Way to Prioritize Leads
Without a way to rank leads, a casual browser gets the same attention as a pre-approved buyer who is ready to move this month.
How Alma Helps Real Estate Businesses
Chatbot features designed for your industry.
Instant Lead Qualification
Automatically ask about budget, timeline, pre-approval, and property preferences, then tag leads as hot, warm, or cold.
Buyer & Seller Flows
Buyers looking for homes and sellers who want a valuation each follow their own conversation path, with questions suited to them.
Showing Scheduler
Let qualified leads book property showings directly through the chatbot with your calendar link.
CRM Integration
Send every lead to your CRM (client database) through Zapier, or get instant email alerts for hot leads.
What You Can Automate
Any conversation you have over and over can be handled by a chatbot. Here is what real estate businesses usually automate first.
Open House Follow-Up
Automatically follow up with visitors after open houses, collect feedback, and schedule private showings for interested buyers.
Listing Inquiry Capture
When visitors view a listing on your website, the chatbot offers details about the property and collects their contact information.
Home Valuation Requests
Sellers enter their address, bedrooms, bathrooms, and the condition of the home. You then receive a qualified seller lead with full details.
Neighborhood Q&A
Answer common questions about schools, commute times, amenities, and market trends for your target neighborhoods.
Mortgage Pre-Approval Routing
Ask buyers whether they are pre-approved, and send leads who are not yet qualified to your preferred lender partner.
Investor Lead Qualification
Identify investment buyers by asking about portfolio size, target return on investment (ROI), and preferred property types.
Ready-to-Use Real Estate Templates
Start with a pre-built template and customize it for your business. Most are live in under 30 minutes.
Real Estate Lead Capture
10 minutesQualify buyers/sellers with timeline, budget, and pre-approval status.
Insurance Quote Qualifier
10 minutesPre-qualify insurance leads by coverage type and timeline.
Home Services Quote Request
10 minutesQualify leads for HVAC, plumbing, roofing, cleaning, etc.
Auto Dealer Lead Capture
10 minutesQualify car shoppers with new/used preference and trade-in status.
Mortgage Pre-Qualification
10 minutesScreen mortgage leads with income, credit, and property questions.
Legal Intake / Case Screening
10 minutesScreen potential legal clients with case type and timeline.
B2B Demo / Sales Qualification
10 minutesQualify B2B leads with company size, budget, and decision timeline.
Real Estate Welcome & Navigator
5 minutesGreet visitors and qualify buyer, seller, or renter intent.
Buyer Lead Qualification Bot
10 minutesQualify buyer leads with area, budget, timeline, and pre-approval status.
Go Live in 3 Steps
You do not need to write code or hire a developer.
Choose a Template
Choose one of our real estate templates. Each one is designed around the conversations that are common in your industry.
Customize
Add your business details, adjust the questions, and connect your calendar or CRM (customer contact database) in our visual drag-and-drop builder.
Go Live
Paste one line of embed code on your website, and the chat widget (the chat window visitors see) is live. It starts capturing leads right away.
Connect Your Existing Tools
Alma connects with the tools real estate businesses already use, and you do not need a developer to set it up.
Hundreds more apps can be connected through Zapier webhooks.
Frequently Asked Questions
Yes. Every template can be fully edited. You can change the questions, add your branding, insert your calendar link, and match the qualification criteria your brokerage uses.
Yes. The chat window is added with one line of JavaScript code, so it works on an IDX site (one that displays MLS listings), WordPress, Squarespace, Wix, or a custom site. You can show it on every page or only on your listing pages.
The chatbot tags leads based on their answers. For example, a pre-approved buyer with a 30-day timeline is tagged "hot." You can set up instant email alerts for hot leads so you respond first.
Yes. You can create conversation flows in any language. Many agents create separate English and Spanish flows for bilingual markets.
No. Alma works alongside your CRM. It collects and qualifies leads, then sends them to the CRM you already use, such as Follow Up Boss or KvCORE, through Zapier.
Most agents are set up in under 30 minutes. Choose a template, fill in your business details, and paste the installation code onto your website. The chatbot then starts collecting leads right away.
This page is about building the bot. If you are still deciding whether one is worth it, the longer read is AI chatbots for real estate, which covers what it costs, what it replaces, and where it falls short.
Explore Other Industry Solutions
You can use Alma to build chatbots for businesses like yours and for many other kinds of businesses.
Start capturing real estate leads today
The 14-day free trial does not require a credit card, and setup takes only minutes.