Mortgage Chatbot Builder
Pre-qualify borrowers automatically with income, credit, and property questions — before you pick up the phone.
Built For Mortgage Professionals
Whether you're a solo operator or a growing team, Alma fits your workflow.
Loan Officers
Capture and pre-qualify leads from your personal website and social media while you focus on closings.
Mortgage Brokerages
Route pre-qualified leads to the right loan officer based on loan type, geography, or specialization.
Credit Unions
Offer members an easy way to start the mortgage process with guided pre-qualification through chat.
Mortgage Marketers
Convert landing page traffic into pre-qualified applications with interactive chatbot funnels instead of static forms.
Challenges for Mortgage Businesses
These are the problems your competitors ignore. Alma solves them.
Leads Need Instant Response
Mortgage shoppers compare rates quickly. If you don't engage within minutes, they've already submitted an application elsewhere.
Unqualified Leads Waste Time
You spend hours on calls only to discover the borrower doesn't meet basic credit or income requirements.
After-Hours Applications
Borrowers research mortgages evenings and weekends. Your office hours miss peak shopping times.
No Lead Prioritization
Without pre-screening, a first-time buyer with a 580 credit score gets the same attention as a 780 refinance.
How Alma Helps Mortgage Businesses
Purpose-built chatbot features for your industry.
Automated Pre-Qualification
Screen borrowers with questions about income, employment, credit range, and property type — instantly classify as qualified or not.
Payment Estimator
Help prospects estimate monthly payments based on purchase price, down payment, and rate — keeping them engaged.
Lead Scoring & Routing
Automatically tag leads by loan type (purchase, refi, HELOC) and qualification level for priority follow-up.
Pipeline Integration
Push qualified leads to your LOS or CRM via Zapier, Google Sheets, or email notifications — no manual entry.
What You Can Automate
Every repetitive conversation is a candidate for automation. Here's what mortgage businesses automate first.
Purchase Pre-Qualification
Walk homebuyers through income, employment, credit score, down payment, and property type to determine if they qualify.
Refinance Screening
Collect current loan details, property value, credit range, and refinance goals to identify viable refinance candidates.
HELOC & Home Equity
Screen homeowners for equity position, property value, and credit to determine HELOC or home equity loan eligibility.
First-Time Buyer Education
Guide first-time buyers through the mortgage process with educational content and connect them with down payment assistance programs.
Rate Alert Subscribers
Build a list of prospects interested in rate drops and automatically notify them when rates hit their target range.
Realtor Partner Referrals
Let partner real estate agents send leads directly through a co-branded chatbot that pre-qualifies before routing to you.
The Impact of Chatbots on Mortgage
Chatbots engage mortgage leads in under 30 seconds — while the industry average manual response time is over 5 hours.
Automated pre-screening filters out borrowers who don't meet your criteria, so your pipeline is full of closeable deals.
Capture and pre-qualify mortgage leads around the clock, including evenings and weekends when borrowers actively research.
Ready-to-Use Mortgage Templates
Start with a pre-built template and customize it for your business. Most are live in under 30 minutes.
Real Estate Lead Capture
10 minutesQualify buyers/sellers with timeline, budget, and pre-approval status.
Insurance Quote Qualifier
10 minutesPre-qualify insurance leads by coverage type and timeline.
Home Services Quote Request
10 minutesQualify leads for HVAC, plumbing, roofing, cleaning, etc.
Auto Dealer Lead Capture
10 minutesQualify car shoppers with new/used preference and trade-in status.
Mortgage Pre-Qualification
10 minutesScreen mortgage leads with income, credit, and property questions.
Legal Intake / Case Screening
10 minutesScreen potential legal clients with case type and timeline.
B2B Demo / Sales Qualification
10 minutesQualify B2B leads with company size, budget, and decision timeline.
Real Estate Welcome & Navigator
5 minutesGreet visitors and qualify buyer, seller, or renter intent.
Buyer Lead Qualification Bot
10 minutesQualify buyer leads with area, budget, timeline, and pre-approval status.
Go Live in 3 Steps
No coding. No developers. Just results.
Choose a Template
Pick from our mortgage-specific templates. Each one is designed for your industry's conversation patterns.
Customize
Add your business details, tweak the questions, and connect your calendar or CRM with our visual drag-and-drop builder.
Deploy
Go live on your website, Facebook Messenger, and Instagram DMs with one click. Start capturing leads immediately.
Connect Your Existing Tools
Alma integrates with the tools mortgage businesses already use — no developer required.
Plus hundreds more through Zapier webhooks
Frequently Asked Questions
The mortgage template covers loan type (purchase, refinance, HELOC), property type, estimated credit score range, income verification, employment status, down payment amount, and desired timeline.
Yes. You can adjust credit score thresholds, income requirements, and any other criteria to match your lending guidelines. Add or remove questions as needed.
Absolutely. Whether you're a single loan officer or a brokerage with multiple originators, the chatbot captures and routes leads based on your team structure.
Yes. The payment estimator feature lets prospects enter a purchase price, down payment, and estimated rate to see approximate monthly payments — keeping them engaged and informed.
You can set up routing rules based on loan type, geography, or round-robin distribution. Each loan officer gets qualified leads with full pre-qualification data attached.
Yes. Many loan officers embed the chatbot on rate-quote landing pages to convert PPC traffic into pre-qualified applications instead of using static forms.
Explore Other Industry Solutions
Alma builds chatbots for businesses like yours — and many others.
Start pre-qualifying borrowers today
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