Mortgage Chatbot Builder
Pre-qualify borrowers automatically with income, credit, and property questions, before you pick up the phone.
Built For Mortgage Professionals
Alma suits the way you work, whether you run the business alone or with a growing team.
Loan Officers
Capture and pre-qualify leads from your personal website while you focus on closings.
Mortgage Brokerages
Tag pre-qualified leads by loan type, geography, or specialization, so the right loan officer can follow up.
Credit Unions
Offer members an easy way to start the mortgage process with guided pre-qualification through chat.
Mortgage Marketers
Turn landing page visitors into pre-qualified applications with an interactive chatbot instead of a static form.
Challenges for Mortgage Businesses
These are common problems for businesses in this field, and Alma is designed to help with each one.
Leads Need a Quick Response
Mortgage shoppers compare rates quickly. If you do not respond within minutes, they have often already applied elsewhere.
Unqualified Leads Waste Time
You spend hours on calls only to discover the borrower doesn't meet basic credit or income requirements.
After-Hours Applications
Borrowers often research mortgages in the evenings and on weekends, outside normal office hours.
No Lead Prioritization
Without pre-screening, a first-time buyer with a 580 credit score gets the same attention as a 780 refinance.
How Alma Helps Mortgage Businesses
Chatbot features designed for your industry.
Automated Pre-Qualification
Screen borrowers with questions about income, employment, credit range, and property type, then tag each one as qualified or not qualified.
Payment Examples
Show example monthly payments for the price range a prospect chooses, or link to the payment calculator on your website, which keeps them interested in the conversation.
Lead Scoring & Tagging
Automatically tag leads by loan type (purchase, refinance, or HELOC, a home equity line of credit) and qualification level for priority follow-up.
Loan System Handoff
Every qualified lead is emailed to you. On the Growth plan and up, Zapier can send it to your loan origination system (LOS) or customer database (CRM), if that system is on Zapier.
What You Can Automate
Any conversation you have over and over can be handled by a chatbot. Here is what mortgage businesses usually automate first.
Purchase Pre-Qualification
Walk homebuyers through income, employment, credit score, down payment, and property type to determine if they qualify.
Refinance Screening
Collect current loan details, property value, credit range, and refinance goals to identify viable refinance candidates.
HELOC & Home Equity
Screen homeowners for equity position, property value, and credit to determine HELOC or home equity loan eligibility.
First-Time Buyer Education
Guide first-time buyers through the mortgage process with educational content and connect them with down payment assistance programs.
Rate Watch Sign-Ups
Collect prospects who want to hear about rate drops, with their target rate, and tag them so your team can contact them when rates change.
Realtor Partner Referrals
Let partner real estate agents send leads directly through a co-branded chatbot, which pre-qualifies each lead before sending it to you.
Ready-to-Use Mortgage Templates
Start with a pre-built template and customize it for your business. Most are live in under 30 minutes.
Real Estate Lead Capture
10 minutesQualify buyers/sellers with timeline, budget, and pre-approval status.
Insurance Quote Qualifier
10 minutesPre-qualify insurance leads by coverage type and timeline.
Home Services Quote Request
10 minutesQualify leads for HVAC, plumbing, roofing, cleaning, etc.
Auto Dealer Lead Capture
10 minutesQualify car shoppers with new/used preference and trade-in status.
Mortgage Pre-Qualification
10 minutesScreen mortgage leads with income, credit, and property questions.
Legal Intake / Case Screening
10 minutesScreen potential legal clients with case type and timeline.
B2B Demo / Sales Qualification
10 minutesQualify B2B leads with company size, budget, and decision timeline.
Real Estate Welcome & Navigator
5 minutesGreet visitors and qualify buyer, seller, or renter intent.
Buyer Lead Qualification Bot
10 minutesQualify buyer leads with area, budget, timeline, and pre-approval status.
Go Live in 3 Steps
You do not need to write code or hire a developer.
Choose a Template
Choose one of our mortgage templates. Each one is designed around the conversations that are common in your industry.
Customize
Add your business details, adjust the questions, and connect your calendar or CRM (customer contact database) in our visual drag-and-drop builder.
Go Live
Paste one line of embed code on your website, and the chat widget (the chat window visitors see) is live. It starts capturing leads right away.
Connect Your Existing Tools
Alma books appointments into its own calendar, which syncs with Google Calendar and Outlook Calendar, and emails you each new lead. On the Growth plan and up, Zapier can send each lead to other software you use, and Alma sends each lead to CoreCNX, the suite's CRM, once our team links your account. The Agency plan adds webhooks.
Alma connects directly only to the services above. Before you count on Zapier, check that your app is on Zapier.
Frequently Asked Questions
The mortgage template covers loan type (purchase, refinance, HELOC), property type, estimated credit score range, income, employment status, down payment amount, and desired timeline.
Yes. You can adjust credit score thresholds, income requirements, and any other criteria to match your lending guidelines. Add or remove questions as needed.
Yes. Whether you are a single loan officer or a brokerage with several loan originators, the chatbot collects leads and tags them based on how your team is organized.
Not as a calculator, because the chatbot does not do math on a prospect's answers. You can show example monthly payments for each price range a prospect chooses, or add a button that opens the payment calculator on your website.
Alma does not assign leads to different loan officers by rule or in turn. The chatbot tags each lead by loan type, geography, or any other answer, and Alma emails each new lead, with the full pre-qualification details, to the address you choose. Your team can then sort leads by tag in the Alma leads inbox.
Yes. Many loan officers place the chatbot on rate-quote landing pages to turn visitors from pay-per-click ads into pre-qualified applications, instead of using static forms.
Explore Other Industry Solutions
You can use Alma to build chatbots for businesses like yours and for many other kinds of businesses.
Start pre-qualifying borrowers today
The 14-day free trial does not require a credit card, and setup takes only minutes.