Auto Dealer Chatbot Builder
Capture car shopper leads, qualify trade-ins, and book test drives before buyers visit a competing dealership.
Built For Automotive Professionals
Alma suits the way you work, whether you run the business alone or with a growing team.
New Car Dealerships
Help website shoppers with inventory questions, financing pre-qualification, and test drive scheduling.
Used Car Lots
Capture leads browsing your inventory, collect trade-in details, and qualify financing before they visit.
Auto Groups
Run consistent chatbots across multiple brands and locations, with every lead saved in one leads inbox.
Service Departments
Handle service appointment booking and answer recall and maintenance questions through automated chat.
Challenges for Automotive Businesses
These are common problems for businesses in this field, and Alma is designed to help with each one.
Shoppers Browse at Night
Many car shoppers research online in the evening, when your business development center (BDC) is closed, and those leads often go to the dealer who responds first.
Your BDC Cannot Keep Up
Your internet sales team is overwhelmed with form submissions, calls, and chat requests, so response times stretch to hours.
Trade-In Inquiries Need Detail
Phone calls about trade-in values are time-consuming. Without vehicle details upfront, your team can't give useful estimates.
Lost After the Visit
Shoppers who visit the lot but do not buy rarely hear from you again, and when they come back to your website, nothing there restarts the conversation.
How Alma Helps Automotive Businesses
Chatbot features designed for your industry.
Vehicle Finder
Ask shoppers about make, model, year, price range, and features, and link them to the matching inventory pages on your website.
Financing Pre-Qualification
Screen buyers for credit range, down payment, and monthly budget before they sit in the finance office.
Trade-In Capture
Collect year, make, model, mileage, and condition for trade-in evaluation, all within the chat.
Test Drive Booking
Let qualified shoppers book test drives with specific vehicles and preferred dates directly through the chatbot.
What You Can Automate
Any conversation you have over and over can be handled by a chatbot. Here is what automotive businesses usually automate first.
New Vehicle Inquiry
Capture what shoppers are looking for (body style, features, color, budget) and send their request to your sales team.
Trade-In Valuation
Collect vehicle details, mileage, and condition for a preliminary trade-in estimate before the shopper visits.
Financing Pre-Screen
Ask about credit range, down payment, monthly budget, and employment to pre-qualify buyers before they reach your finance and insurance (F&I) office.
Service Appointment Booking
Let customers book oil changes, tire rotations, and repairs with preferred dates and vehicle details.
Recall & Safety Notices
Answer recall and safety campaign questions in the chat, and book the service appointment in the same conversation.
Owner Check-Ins
When owners return to the chat after a sale, offer first-service scheduling and give them a link to leave a Google or DealerRater review.
Ready-to-Use Automotive Templates
Start with a pre-built template and customize it for your business. Most are live in under 30 minutes.
Real Estate Lead Capture
10 minutesQualify buyers/sellers with timeline, budget, and pre-approval status.
Insurance Quote Qualifier
10 minutesPre-qualify insurance leads by coverage type and timeline.
Home Services Quote Request
10 minutesQualify leads for HVAC, plumbing, roofing, cleaning, etc.
Auto Dealer Lead Capture
10 minutesQualify car shoppers with new/used preference and trade-in status.
Mortgage Pre-Qualification
10 minutesScreen mortgage leads with income, credit, and property questions.
Legal Intake / Case Screening
10 minutesScreen potential legal clients with case type and timeline.
B2B Demo / Sales Qualification
10 minutesQualify B2B leads with company size, budget, and decision timeline.
Real Estate Welcome & Navigator
5 minutesGreet visitors and qualify buyer, seller, or renter intent.
Buyer Lead Qualification Bot
10 minutesQualify buyer leads with area, budget, timeline, and pre-approval status.
Go Live in 3 Steps
You do not need to write code or hire a developer.
Choose a Template
Choose one of our automotive templates. Each one is designed around the conversations that are common in your industry.
Customize
Add your business details, adjust the questions, and connect your calendar or CRM (customer contact database) in our visual drag-and-drop builder.
Go Live
Paste one line of embed code on your website, and the chat widget (the chat window visitors see) is live. It starts capturing leads right away.
Connect Your Existing Tools
Alma books appointments into its own calendar, which syncs with Google Calendar and Outlook Calendar, and emails you each new lead. On the Growth plan and up, Zapier can send each lead to other software you use, and Alma sends each lead to CoreCNX, the suite's CRM, once our team links your account. The Agency plan adds webhooks.
Alma connects directly only to the services above. Before you count on Zapier, check that your app is on Zapier.
Frequently Asked Questions
No. Alma cannot see your inventory. The chatbot guides shoppers through their preferences (make, model, budget, features) and can link to matching inventory pages on your website. Alma does not connect to dealer management systems (DMS), and no template searches live inventory.
Yes. Separate flows for new and used vehicle shoppers ask the right questions for each. New car buyers get trim and feature matching while used car shoppers get budget-focused guidance.
Yes. The financing pre-qualification flow collects credit range, employment status, income, down payment, and monthly budget, so your F&I team knows what to expect before the customer arrives.
The chatbot asks for the year, make, model, trim, mileage, and condition rating of the trade-in vehicle, which gives your team enough information for a preliminary appraisal before the visit.
Yes. The service department template handles routine maintenance booking, recall questions, and warranty work scheduling, which can reduce calls to your service desk.
Yes. Send your ad traffic to any page where the chatbot is installed. The chatbot greets each shopper who opens the chat window, so you can collect the lead before they return to the search results.
Explore Other Industry Solutions
You can use Alma to build chatbots for businesses like yours and for many other kinds of businesses.
Start capturing auto leads today
The 14-day free trial does not require a credit card, and setup takes only minutes.