Conversations

4,217

↑ +18.6% past 30d

Completion rate

68.2%

↑ +3.1pt industry avg 41%

Leads captured

961

↑ +24.0% 23% of starts

Drop-off

31.8%

↑ −3.1pt incl. ghosting

Time to capture

1m 47s

↑ −12s avg conversation

Conversations vs leads captured

Daily, last 14 days

Conversations Leads

Drop-off by node

Where in the flow visitors leave

Started conversation 4217 · 100%

100%

Picked Buy/Sell intent 3940 · 93%

93%

Answered area question 3624 · 86%

86%

Answered price + beds 2980 · 70%

70%

Confirmed pre-approval 1842 · 43%

43%

Captured email 961 · 23%

23%

⚠️

Biggest drop: 27pt loss between "price/beds" and "pre-approval" — visitors aren't ready. Consider an A/B test that nurtures non-pre-approved leads instead of asking directly.

By channel

Where conversations originate

Web widget 2842 · 67.4%

Facebook Messenger 812 · 19.3%

Instagram DM 428 · 10.1%

Direct link 135 · 3.2%

Completion breakdown

All conversations, last 30d

Completed2,876

Abandoned948

Bounced393

Total4,217

Top exit nodes

Where visitors most often abandon

Node	Type	Visitors	Exits here	Exit rate
Pre-approved?	Condition	2980	1138	38.2%
Bedrooms	Quick reply	3624	644	17.8%
Get email · fast	Capture	1842	328	17.8%
Welcome message	Send message	4217	277	6.6%
Area question	Quick reply	3940	316	8.0%